I’m Jamie A. Lee, founder of JME Labs, where I help eCommerce brands and leaders Jumpstart, Mobilize, and Elevate their digital growth.

With 15+ years of experience scaling brands like Nike, Walmart, Everlane, and Vital Proteins, I specialize in turning strategy into execution—whether through consulting, coaching, or teaching

• Jumpstart – Laying the foundation for growth with in-depth audits and strategic assessments to uncover untapped opportunities.

• Mobilize – Providing fractional leadership and ongoing/interim consulting to activate strategies, align teams, and drive execution.

• Elevate – Delivering coaching, advisory support, and teaching to empower leaders, sharpen skills, and build sustainable success—both within organizations and at universities, where I help develop the next generation of product management, digital and eCommerce leaders.

At JME Labs, I partner with high-growth startups and established brands to develop data-driven, customer-centric eCommerce strategies that drive measurable results. Whether it’s launching a new product or category, scaling on Amazon, or optimizing LTV, I help brands turn vision into impact—fast.

Let’s build what’s next.